In a fast-paced business landscape, teams are under increasing pressure to deliver swift and impactful results. How can design and research professionals align with the demands for speed without compromising the rigor essential for successful product design? Sanchita Ray brings her wealth of experience to the table, unraveling methods to extract actionable insights in shorter time frames while upholding the standards of robust research practices.

At the end of her workshop, you will find:

- Strategies for adapting research and design practices for quicker results

- Techniques to glean actionable insights within compressed time frames

- How to maintain rigor in research and design for sustained business impact

This workshop is a must for design and research professionals navigating the challenge of balancing efficiency with the quality of insights. Ideal for teams looking to enhance productivity without compromising impact.

Sanchita Ray, Head of User & UX Research at Lazada - Alibaba Group, is an experienced professional driving product decisions through consumer insights.

Leading Lazada's User and UX Research team, Sanchita boasts diverse experience, engaging in pro-bono consulting and mentoring roles for students across Singaporean universities. Her passion lies in understanding cultures and consumers in South Asia, Middle East, China, and Southeast Asia.

Proficient in blending Big Data analytics with traditional survey data, Sanchita holds an MBA in Marketing from ITM Group of Institutions and a Master's degree in Quantum Physics from Visva Bharati, Shantiniketan. With a robust educational background, she completed a program in Big Data and Social Analytics at the Massachusetts Institute of Technology. She also founded Brainwave Research and Consulting, serving as Founder & Director for over four years.

Currently based in Singapore, she significantly impacts the User Experience and Research field as Lazada's SVP - Head User & UX Research.

Embark on a transformative journey with Aparna Sundar, a distinguished Senior UX Researcher at The OpenSearch Project. In this immersive workshop, participants will navigate the intricate landscape of user experience, gaining profound insights into identifying and leveraging pivotal customer outcomes. Aparna will guide you through actionable strategies to effectively operationalize and measure these outcomes, propelling your approach to product design and strategy into innovative realms.

Explore beyond the conventional boundaries, uncovering fresh perspectives and methodologies that promise to elevate your understanding of user-centric design. Through hands-on exercises and engaging discussions, Aparna will empower you to innovate with purpose, instilling a holistic approach to improving both product design and strategic thinking.

Aparna Sundar, a trailblazing Senior UX Researcher at The OpenSearch Project, stands at the forefront of design and research convergence. With a rich tapestry of experience, Aparna not only shapes the future of user experience but actively contributes to cognitive science journals, sharing profound insights on user behavior and design principles. Her captivating talks span various domains, including Design, Technology, Psychology, and Marketing.

Business & Design Essentials

Move your design career to the next level and unleash your potential by understanding the business, thinking strategically and blending creativity with commercial success

The business world and creativity and design are often at odds with each other. But it doesn't have to be this way. In this workshop, we will delve into the heart of business acumen tailored for digital designers and learn how to position ourselves as impactful players in any organization. We will learn how to think strategically and align our work with business (and user!) objectives to significantly enhance our professional value.

This session is ideal for designers eager to drive impactful change and ready to move to the next level in their careers.

Jan is a design executive born and raised in Europe (Czech Republic) and currently based in Asia (Malaysia). Currently, he works as a group head of product design in a global insurtech unicorn, bolttech. Previously, he led design and innovation teams in Accenture Interactive (now Song).

Jan started his career as an entrepreneur, founding a boutique design consultancy while obtaining a master's degree in economics and business administration. Being a designer with a business education was always a source of his competitive advantage. It enabled him to bridge the economic reality and business needs with design and creativity and helped him to empower organizations and individuals to deliver significant human and business impact.

Jan initially served SMEs in Europe and the US, providing services at the intersection of user experience, brand identity and digital product design. Later, he transitioned to Asia, working on products with audiences reaching millions and leading projects for some of the world's leading Fortune 500 businesses.

While lunch won't be provided by us, we're excited to offer focused networking opportunities during lunchtime by providing a list of recommended restaurants and cafes nearby for everyone to enjoy a meal and connect with fellow attendees.

In a fast-paced business landscape, teams are under increasing pressure to deliver swift and impactful results. How can design and research professionals align with the demands for speed without compromising the rigor essential for successful product design? Sanchita Ray brings her wealth of experience to the table, unraveling methods to extract actionable insights in shorter time frames while upholding the standards of robust research practices.

At the end of her workshop, you will find:

- Strategies for adapting research and design practices for quicker results

- Techniques to glean actionable insights within compressed time frames

- How to maintain rigor in research and design for sustained business impact

This workshop is a must for design and research professionals navigating the challenge of balancing efficiency with the quality of insights. Ideal for teams looking to enhance productivity without compromising impact.

Sanchita Ray, Head of User & UX Research at Lazada - Alibaba Group, is an experienced professional driving product decisions through consumer insights.

Leading Lazada's User and UX Research team, Sanchita boasts diverse experience, engaging in pro-bono consulting and mentoring roles for students across Singaporean universities. Her passion lies in understanding cultures and consumers in South Asia, Middle East, China, and Southeast Asia.

Proficient in blending Big Data analytics with traditional survey data, Sanchita holds an MBA in Marketing from ITM Group of Institutions and a Master's degree in Quantum Physics from Visva Bharati, Shantiniketan. With a robust educational background, she completed a program in Big Data and Social Analytics at the Massachusetts Institute of Technology. She also founded Brainwave Research and Consulting, serving as Founder & Director for over four years.

Currently based in Singapore, she significantly impacts the User Experience and Research field as Lazada's SVP - Head User & UX Research.

New to AI? Join our non-technical workshop where we simplify AI with analogies and concepts. Dive into AI essentials, exploring its inner workings and value in solving real user problems. An engaging session designed to foster a foundational understanding of AI and how to adopt a Human-Centered AI approach for product design.. Harness our AI Capability cards to understand AI capabilities to identify strategic opportunities and learn to create ethical AI solutions. By the end of this hands-on workshop, you will have a comprehensive grasp of AI's capabilities and grasped the ability to spot AI-driven innovation opportunities.

Sarah is the Founder and CEO of Formatif, an AI-enabled venture design studio for emerging technology startups. Through AI design workshops and initiatives, she advocates Human-Centered AI Innovation for emerging technology startups. From designing AI-driven products for Silicon Valley startups, venture investments in B2B startups, and crafting organizational design strategies for MNCs – Sarah’s unconventional design entrepreneurship journey has always revolved around blending business, tech, and design to lead innovative transformations in complex tech sectors. Her experiences include working in Venture Capital investments in the Bay Area, driving innovation consulting in corporates like Philips and Gensler, to working with emerging technology startups in Web 3.0 and AI to design and launch human-centered products. A significant highlight was her yearlong collaboration with AI Singapore, where she developed the Human-Centered AI (HCAI) design methodology and toolkit, revolutionizing AI product innovation with an ethical focus.

In this insightful half-day workshop, Mohan will guide you to delve into the dynamic collaboration between artificial intelligence and human creativity. Through hands-on, interactive activities, he will unveil the potential of AI as a genuine creative partner, shedding light on how it enriches the human-driven creative process. Discover a synergy that goes beyond innovation, producing outcomes that are both meaningful and groundbreaking.

This workshop is an authentic journey where you'll witness firsthand how AI extends the boundaries of creative expression. It's a session that's akin to an exploration, delving deep into the interplay between AI and human creativity as you navigate uncharted territories in the fusion of technology and human ingenuity.

Join Mohan to gain insights that fuel your passion for innovation, consider new perspectives to shape your design process, and receive valuable takeaways for your creative endeavors.

Mohan Krishnaraj, the Chief Experience Officer at WongDoody, an Infosys Company, is a seasoned design leader with a distinguished career spanning over two decades. Renowned for driving innovation for several Fortune 100 companies, Mohan's strategic blend of design and technology at WongDoody is spearheading customer experience transformations, establishing a unique value proposition.

His impressive achievements include receiving prestigious accolades like the Red Dot, iF Design Awards, LinkedIn's 'Agency of The Year' and several others. As a leader, his style is marked by inclusivity, adaptability, and a commitment to forward-thinking solutions.

Mohan Krishnaraj's impact extends beyond his role, emphasizing the institutionalization of design and driving innovation with experience centricity in large companies. His journey reflects resilience, continuous learning, and a passion for infusing purpose into every endeavor. A beacon of innovation, Mohan reshapes the creative landscape, setting new industry standards.

The goal of this workshop is to equip you with tools and techniques you can use to enhance your impact within an organisation. By the end of this workshop you will understand how to:

• Write better UX research insights. This includes understanding the difference between observations and insights.
• Create frameworks from qualitative research to synthesise large amounts of data and present it in ways that are easy to understand and remember.
• Write better recommendations including the difference between tactical and strategic recommendations.
• Structure your insights in a compelling deck (including the top tips I learnt in my former career as a management consultant).
• Tailor your communication to different stakeholders to maximise the impact of your work.

This workshop is a hands-on learning experience. You’ll have the opportunity to work through activities individually and in groups to enhance your learning. This workshop is ideal for anyone who works with customer insights for example: UX Researchers, product designers and product managers.

Ruby is the founder of Rex, a service design and UX research consulting firm. Her previous roles include UX research at Grab, strategic design at Boston Consulting Group and management consulting at Nous Group. Throughout her career, Ruby has focused on making organisations more customer-centric and increasing the influence of design. She has taught courses on increasing the impact of UX to learners from 5 continents and has extensive experience creating and facilitating workshops. Ruby has spoken at conferences in Asia and Europe

In this interactive workshop sprint, immerse yourself in the 5-step Human-Centered AI methodology, a fresh approach to AI design thinking. Learn to uncover AI-enabled opportunities for your organization, merge user needs with data, generate AI-focused design solutions, and forge ethical AI applications. Utilize our AI Design toolkit and AI Design cards to ideate Human-Centered AI solutions and walk away with a tangible AI MVP, honed by our distinctive Human-Centered AI methodology. Enhance your critical thinking by evaluating AI’s impact on society, focusing on ethical issues and social responsibilities.

Sarah is the Founder and CEO of Formatif, an AI-enabled venture design studio for emerging technology startups. Through AI design workshops and initiatives, she advocates Human-Centered AI Innovation for emerging technology startups. From designing AI-driven products for Silicon Valley startups, venture investments in B2B startups, and crafting organizational design strategies for MNCs – Sarah’s unconventional design entrepreneurship journey has always revolved around blending business, tech, and design to lead innovative transformations in complex tech sectors. Her experiences include working in Venture Capital investments in the Bay Area, driving innovation consulting in corporates like Philips and Gensler, to working with emerging technology startups in Web 3.0 and AI to design and launch human-centered products. A significant highlight was her yearlong collaboration with AI Singapore, where she developed the Human-Centered AI (HCAI) design methodology and toolkit, revolutionizing AI product innovation with an ethical focus.

The pandemic and its aftermath have greatly impacted us personally and professionally. This workshop presents a framework and methods for giving yourself a career Reset. That doesn’t mean starting over or getting a new job. It is about playing your game, your way. Like the world’s best athletes do, but in a UX / Product Design Leadership context. Mix in neuroscience, Ikigai, Zen, Carl Jung, and the natural world, to help you pursue your next career milestones in a way that is enjoyable, successful, and fully aligned with your strengths and who you are as a person.

If you manage or lead a team, this workshop will give you a simple, reusable tool that will help you unlock the intrinsic motivators for optimum performance for each individual on the team.

Paul Bryan, Managing Director of Experience Strategy Partners (ESP), spearheads global STRAT and Cre8 conferences, fostering product design strategy discussions across Asia, Europe, and the USA. With a renowned UX Strategy Workshop hosted by tech giants like Facebook, Google, and Netflix, Paul champions self-optimization through mindfulness and embodies ESP's ethos of respect and honor.

His vision emphasizes pro-humanity AI product design, launching the Cre8 conference in Singapore and the Reset Workshop in Bangkok in 2024. Paul's leadership drives ESP's mission to empower career alignment by merging personal passions, skills, and market needs in innovative product development.

While lunch won't be provided by us, we're excited to offer focused networking opportunities during lunchtime by providing a list of recommended restaurants and cafes nearby for everyone to enjoy a meal and connect with fellow attendees.

The goal of this workshop is to equip you with tools and techniques you can use to enhance your impact within an organisation. By the end of this workshop you will understand how to:

• Write better UX research insights. This includes understanding the difference between observations and insights.
• Create frameworks from qualitative research to synthesise large amounts of data and present it in ways that are easy to understand and remember.
• Write better recommendations including the difference between tactical and strategic recommendations.
• Structure your insights in a compelling deck (including the top tips I learnt in my former career as a management consultant).
• Tailor your communication to different stakeholders to maximise the impact of your work.

This workshop is a hands-on learning experience. You’ll have the opportunity to work through activities individually and in groups to enhance your learning.This workshop is ideal for anyone who works with customer insights for example: UX Researchers, product designers and product managers.

Ruby is the founder of Rex, a service design and UX research consulting firm. Her previous roles include UX research at Grab, strategic design at Boston Consulting Group and management consulting at Nous Group. Throughout her career, Ruby has focused on making organisations more customer-centric and increasing the influence of design. She has taught courses on increasing the impact of UX to learners from 5 continents and has extensive experience creating and facilitating workshops. Ruby has spoken at conferences in Asia and Europe.

In this interactive workshop sprint, immerse yourself in the 5-step Human-Centered AI methodology, a fresh approach to AI design thinking. Learn to uncover AI-enabled opportunities for your organization, merge user needs with data, generate AI-focused design solutions, and forge ethical AI applications. Utilize our AI Design toolkit and AI Design cards to ideate Human-Centered AI solutions and walk away with a tangible AI MVP, honed by our distinctive Human-Centered AI methodology. Enhance your critical thinking by evaluating AI’s impact on society, focusing on ethical issues and social responsibilities.

Sarah is the Founder and CEO of Formatif, an AI-enabled venture design studio for emerging technology startups. Through AI design workshops and initiatives, she advocates Human-Centered AI Innovation for emerging technology startups. From designing AI-driven products for Silicon Valley startups, venture investments in B2B startups, and crafting organizational design strategies for MNCs – Sarah’s unconventional design entrepreneurship journey has always revolved around blending business, tech, and design to lead innovative transformations in complex tech sectors. Her experiences include working in Venture Capital investments in the Bay Area, driving innovation consulting in corporates like Philips and Gensler, to working with emerging technology startups in Web 3.0 and AI to design and launch human-centered products. A significant highlight was her yearlong collaboration with AI Singapore, where she developed the Human-Centered AI (HCAI) design methodology and toolkit, revolutionizing AI product innovation with an ethical focus.

The pandemic and its aftermath have greatly impacted us personally and professionally. This workshop presents a framework and methods for giving yourself a career Reset. That doesn’t mean starting over or getting a new job. It is about playing your game, your way. Like the world’s best athletes do, but in a UX / Product Design Leadership context. Mix in neuroscience, Ikigai, Zen, Carl Jung, and the natural world, to help you pursue your next career milestones in a way that is enjoyable, successful, and fully aligned with your strengths and who you are as a person.

If you manage or lead a team, this workshop will give you a simple, reusable tool that will help you unlock the intrinsic motivators for optimum performance for each individual on the team.

Paul Bryan, Managing Director of Experience Strategy Partners (ESP), spearheads global STRAT and Cre8 conferences, fostering product design strategy discussions across Asia, Europe, and the USA. With a renowned UX Strategy Workshop hosted by tech giants like Facebook, Google, and Netflix, Paul champions self-optimization through mindfulness and embodies ESP's ethos of respect and honor.

His vision emphasizes pro-humanity AI product design, launching the Cre8 conference in Singapore and the Reset Workshop in Bangkok in 2024. Paul's leadership drives ESP's mission to empower career alignment by merging personal passions, skills, and market needs in innovative product development.